Big news for rodeo fans — The Cowboy Channel is returning to the Cactus Jack PRCA Xtreme Bull Riding in Uvalde, Texas.
You may notice The Cowboy Channel has updated its look, but it’s the same trusted network delivering PRCA rodeo coverage across the country.
That means if you can’t make it to the Uvalde County Fairplex in person, you’ll still have a front-row seat to all the action.
What is The Cowboy Channel?
The Cowboy Channel is the official television network dedicated entirely to western sports and the western lifestyle. It’s the only network of its kind, built specifically for rodeo fans.
Owned by the same group behind the PRCA’s media rights, The Cowboy Channel delivers:
- Live PRCA rodeos from across the country
- Xtreme Bull Riding events
- Western lifestyle programming
- Exclusive rodeo coverage you won’t find anywhere else
If you follow the PRCA, this is where the best content lives — plain and simple.
Why This Matters for the Cactus Jack
The return of The Cowboy Channel puts the Cactus Jack on a national stage.
This isn’t just another rodeo — it’s part of the PRCA Xtreme Bull Riding Tour, and now fans across the country will be able to tune in and watch Uvalde’s event.
That means:
- More exposure for contestants
- More visibility for sponsors
- More eyes on Uvalde, Texas
- And a bigger spotlight on one of the fastest-growing events in the PRCA
When cameras show up, everything gets elevated.
How to Watch the Cactus Jack
There are a couple of ways to catch the action:
1. The Cowboy Channel
(TV)
You can watch through your cable or satellite provider if they carry The Cowboy Channel.
2. Cowboy Channel Plus
(Streaming)
For most fans, this is the easiest option.
Cowboy Channel Plus is their streaming platform that gives you:
- Live coverage of PRCA rodeos
- On-demand replays
- Access from your phone, tablet, or smart TV
Broadcast times for the Cactus Jack may be delayed or scheduled differently than the live event.
Fans are encouraged to check The Cowboy Channel or Cowboy Channel Plus listings for the most accurate and up-to-date airtimes.
Don’t Miss It LIVE!
The Cactus Jack PRCA Xtreme Bull Riding takes place:
- April 30 – Top Ranch Showdown (7:00 PM)
- May 1–2 – Xtreme Bull Riding (7:30 PM nightly)
- Uvalde County Fairplex – Uvalde, Texas
- Tickets on sale April 1
- For all ticket information visit uvaldecactusjack.com
Whether you’re sitting in the stands or watching from home, you’re getting the same high-level production and the same elite competition.
This thing’s growing — and now the whole country gets to see it.
